My colleagues at The Bridgespan Group have launched the next generation of bridgespan.org. It’s a very robust site, clean and easy to navigate.
And there is one big change: the Content and Job Board Formerly Known as Bridgestar have been fully integrated into this site and are now branded Bridgespan.
A few weeks ago I wrote about making branding changes and some of the pros and cons. Bridgestar was branded as the talent-matching work of Bridgespan very early on, and was originally conceived as an online talent market (i.e., primarily an electronic job board). Of course, everything evolves as one learns from market feedback and experiments with new ideas. Bridgestar’s monthly newsletter circulation grew, as did the number of posted executive and senior management jobs. The Bridgestar team created online portals of content about key nonprofit sector roles to complement the executive recruiting work being done. Learning groups and online collaborations were created. Over time, the boundaries between the Bridgespan and Bridgestar work began to blur, and executive recruiting became a Bridgespan offering (with very careful attention paid to potential conflicts of interest, of course). A new leadership-related service was more recently developed and launched as part of Bridgespan.
And so it now makes sense that Bridgespan would merge all of its important assets together into a seamless solution; as they call it, “a comprehensive resource for all of your nonprofit resource needs.”
This is a great example of how a strategy can remain constant while the execution evolves. The Bridgespan Group believes that talent is a key driver of nonprofit results, and created ways to connect for- and nonprofit executives with results-driven organizations. These activities led to new insights and new responses.
The outputs don’t look the same as they did eight years ago; the Bridgestar brand is no longer active, and the URL bridgestar.org is redirected to the new bridgespan.org. But the goals are the same, and the outcomes will undoubtedly be at least constant. Or, hopefully, stronger still.
