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Friday, November 11, 2016
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Campaign Marketing 2016: Donald Trump's Big Bet Already the postmortems are out there, and marketers are busily analyzin...
Tuesday, June 9, 2015
Is Your Value Proposition Aligned with Your Customers' Values?
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There are many stories of organizations utterly committed to a particular value proposition, confident in their knowledge...
Friday, March 6, 2015
Is It Good Enough to Play to Your Strengths?
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Earlier this week we saw the final episode of “Ellen’s Design Challenge,” the new HGTV show in which six talented furn...
Monday, January 12, 2015
We're All the Customer Experience
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This post is adapted from a Facebook reflection that I wrote on December 21, 2014. Gentle less...
Wednesday, December 10, 2014
Case Study: Winning Friends and Influencing Customers and Prospects
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Hello, I'm back! This week the Boston Globe ran a piece on a local restaurant that had been essentially charged with defrauding the pu...
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